The Travel Industry Dictionary (http://www.travel-industry-dictionary.com/) defines bleisure as follows:
bleisure travel. A recent coinage for travel that combines business and leisure activities.
Bleisure travel is particular popular with younger travellers, millennials especially, that
are more likely to take vacation days during business trips.
Before trying to clamp down on this from a travel policy point of view consider that it
enhances the traveller’s loyalty and brings a level of job satisfaction.
More insight into your business travellers you can download the free report from Swift –
“Lifestyle Habits of the 24/7 Business Traveler”.
The needs of today’s business travelers are changing. From on-demand WiFi and keyless check-in to healthy meals and 24/7 gyms, the on-the-go executive is focused on hotels that allow them to work more efficiently, provide amenities tailored to helping them stay healthy on the road, and allow for perks that take away some of the sting of frequent corporate travel.
With North American business travel spending set to rise six percent this year, from the $292.2 billion spent in 2014, according to the Global Business Travel Association, hotels would be smart to listen to the evolving desires of the modern executive and implement strategies to engage them and ensure their loyalty.
The report examines:
- Who is the modern-day business traveler and what amenities do they value?
- How travel brands are catering to business travelers.
- Key data findings around the lifestyle habits of business travellers.