Conference 2019

23rd and 24th October 2019

How would you define today’s corporate travel buyer?

Is it someone who manages the travel experience for their organisation’s employees? Do they micromanage every aspect of transportation and accommodation for their travellers? Are they also involved in the planning and execution of corporate meetings and events? How has this role changed over the past year? Decade? Century?

It is undeniable that the role of the travel buyer is evolving.

Tomorrow’s travel professionals are being defined by emerging technologies which have transformed the modern managed travel experience. Every day, new roles and responsibilities are developed for travel buyers – this all includes procurement, human resources, security/risk mitigation and meetings management. New security risks have altered the very identity of the travel professional, who now have to factor current geopolitical issues into consideration.

Register today for the GBTA Southern Africa Conference 2019 – where the next generation of travel professionals meet world-class education and networking with industry-leading suppliers.


Black Eagle Boutique Hotel & Conferences

88 Doreen Road, Poortview, 1724 Roodepoort, South Africa

Black Eagle Hotel

BOOKINGS & ENQUIRIES: (011) 958 5225

Click here to view Sponsorship Opportunities – Contact Sharon Richards-Lund 082 823 9720

Pre Conference Education:

Tuesday 22nd October

08h30 – 16h30 Advanced Principles of Business Travel Management ™ Course

Agenda – subject to change

Wednesday 23rd October

07h30 Registration and Commencement of Conference
08h50 Welcome
09h00 Risk Committee Workshop: Developing a Travel Risk Management Program and the importance of crisis communication
09h30 The influence of holography and augmented reality on travel behavior has been discussed for years. However, its applicability and effects were difficult to assess – until now!

Come and witness mixed reality in real-time! Discover how this fascinating technology could be suitable for everyday use and how it can change our world as we know it. Learn through hands-on examples how some companies are already using mixed reality and the impact on their travel program.

10h00 Coffee and networking
11h00 A seasoned industry veteran,  leads a panel of industry Millennials who respond to the oft-maligned concept that the challenge of managing Millennials places a strain on managed travel. The group will explore how this group is actually improving travel programs and outcome, promising a bright future for the industry.
11h30 A Push for Change: Advocacy and Policy in an NDC World

The continued push for NDC has travel managers wondering how this new standard will impact their supplier relationships, existing workflows and travel policies. In this session, we’ll run through a checklist of do’s and don’t that will guide travel managers in readying themselves for conversations they’ll need to start having with suppliers in the year to come.

We’ll also scratch the surface on the way NDC will introduce new levels of complexity to corporate travel policy and how to account for that complexity.

12h00 For many years IATA and the airlines have been teasing the travel market about the imminent change in distribution and remittance processes.  We have waited in trepidation but “stuff just got real” and travel companies are re-engineering their businesses to manage the change, but what effect will this have on the corporate customer?  The same customers who may have avoided Low-Cost Carriers a few years ago and are now fully engaged because the value moved beyond price.  In this session, we will facilitate a discussion focusing on how some of these issues will impact the Travel Buyer.
12h30 Lunch
13h30 GBTA/National Treasury Feedback Session
14h00 Industry Feedback Session
14h40 Coffee and networking
15h10 Get Ready for the Next Gold Rush: Data as the New Digital Currency

Over the past several, years, the amount of data available to travel managers has rapidly increased with two simultaneous factors: the significant decrease in data storage costs and increase in tracking many aspects of the travel journey via suppliers such as the TMC, airlines, hotels and more. This had led to increasing complexity, but offers a golden opportunity to those who are able to mine this data effectively. Join this session for best practices and strategies to take advantage of the next “gold rush” – the digital currency of data.

15h40 Merging Travel & Meetings: What’s the Next Evolution of Travel Management?

Up until now, travel & meetings were viewed through different lenses in most companies. 54% of GBTA respondents say they now manage transient and meetings in the same department. In the landscape of the future, what does an optimal program structure look like? What competitive advantage do organizations gain either in the supplier market or in their own by creating a holistic strategy? This session aims to generate critical dialogue and to provide examples on how to create a new strategy and key points to sell it within your organization.

16h10 Wrap up
17h30 Sundowners
19h00 Networking Supper and Travel Buyer Award

Thursday 24th October

08h45 Registration and Commencement of Conference
08h50 Welcome
09h00 “The media play a central role in informing the public about what happens in the world, particularly in those areas in which audiences do not possess direct knowledge or experience.”  We discuss the role of media in the travel industry.
09h30 The Transformation of the Travel Buyer – Discover, Discuss and Prepare for the Future!

The role of the travel buyer is constantly changing, with travel buyers now taking on responsibilities that extend far beyond travel management. But how are travel buyers adapting to this shifting landscape? Building on 2019 research from Cvent and GBTA, this session explores some of the biggest factors impacting the travel buyer role today, how travel buyers are reacting to these influences, and what strategic choices can be made to prepare your travel program for the future.

10h15 Coffee and networking
11h15 Travel Procurement Round Table

Join us for an interactive discussion of navigating data technology and security requirements in the travel procurement arena.

11h55 Creating Brain-Space in a Time-Starved World

Who hasn’t received an email that makes your heart race or felt like your day was run by incoming messages and requests? The contributor of this stress is the constant pull on attention of email, social media and messaging. In reality, our work, customers and life require us to stay connected. We need a fresh approach. In this session we will share a Digital Depletion Assessment and show you how to implement a brain-based P.O.W.E.R. strategy to help manage your attention, emotions and energy to stay focused in an on-demand environment.

12h30 Prize Giving
13h00 Wrap up and Conference closes


  • When you book your accommodation, please advise that you are booking for GBTA
  • Afrique are a 4-star boutique hotel within 8 minutes from Black Eagle –
  • Contact person at Afrique is Prudence
  • Contact telephone number is 011 958 0855
  • Email address for bookings is
  • The rate per person per night (single accommodation) is R1,295 including breakfast

Important: Cut-off for accommodation bookings at Afrique is Wednesday, 9 October

Delegate Rates:

R 2 250 Buyer Member
R 3 450 Supplier Member
R 3 250 Non Member Buyer
R 4 350 Non Member Supplier

Membership special for conference delegates – R 3000 per annum less 20%

Register now