Sponsor
partners
The Global Business Travel Association Southern Africa (GBTA SA) is a leading not-for-profit organization dedicated to advancing the business travel industry. We are committed to educating travel professionals, fostering beneficial relationships, and promoting sustainability within the industry. This page outlines exciting opportunities for a strategic partnership that will support our mission to educate and encourage sustainability, while creating awareness of the environmental impact of travel.
Sponsorship Opportunities
We invite you to join us as a strategic partner in our mission to foster a culture of environmental responsibility and sustainability within the business travel sector. By sponsoring GBTA SA, you will benefit from:
Brand Visibility
Your brand will be prominently displayed at our events, on our website, and in our communications, reaching a wide audience of industry professionals.
Thought Leadership
Position your organization as a leader in sustainability by contributing to our educational content and participating in panel discussions and workshops.
Networking Opportunities
Engage with key stakeholders, including travel buyers, suppliers, and industry experts, to build meaningful relationships and explore new business opportunities.
Corporate Social Responsibility
Showcase your commitment to sustainability and environmental stewardship, enhancing your corporate image and reputation.
Our Commitment to Sustainability
Recognizing the significant environmental footprint of meetings and events, GBTA is committed to tracking, managing, and reducing emissions to address and mitigate the environmental impact associated with our activities. We are proud supporters of the Net Zero Carbon Events (NZCE) initiative, a worldwide effort to address climate change within the events industry.
Measure
Understanding our environmental impact is the first step toward meaningful change. Since 2022, we have been measuring and tracking the emissions from our conventions. These calculations guide our decision-making, allowing us to identify emission hotspots, set reduction targets, and implement strategies to mitigate our environmental footprint.
Action
GBTA is dedicated to fostering accountability and driving sustainable practices within the business travel sector. Our initiatives include educational workshops, research projects, and strategic partnerships aimed at promoting sustainability and reducing the environmental impact of travel.
Annual Sponsorship Opportunities
Gold Bundle
R 60 000
- Guest speaker on one of the “Conversations That Count” meetings
- Brand prominence pre conference, during and post the event
- Global GBTA Membership for 2 employees (annual membership)
- Conference 2 x delegates
- Conference 4 x buyer delegates
- Full page advert in the conference brochure
- Conference guest participation on Panel/Session (Spotlight own topic)
- Training for 2 delegates (GBTA curriculum)
- 20 social media posts value commencing signature date to August 2026
- Exclusivity to host one networking event in 2026/7
Silver Bundle
R 40 000
- Guest speaker on one of the “Conversations That Count” meetings
- Brand prominence pre conference, during and post the event
- Global GBTA Membership for 2 employees (annual membership)
- Conference 1 x delegates
- Conference 4 x buyer delegates
- Full page advert in the conference brochure
- Conference guest participation on Panel/Session (Spotlight own topic)
- Training for 2 delegates (GBTA curriculum)
- 10 social media posts value commencing signature date to August 2026
Conference Sponsorship Opportunities
GBTA SA has consistently hosted a series of highly successful conferences over the years, and it is our intention to continue that legacy. Our plan for 2025 is to hold an in-person conference in the fourth quarter, featuring a distinguished line-up of speakers, branding opportunities, and visibility or video slots. With the continued success of virtual platforms, we anticipate the opportunity to introduce global opinion leaders in our field.
Creating Brand Awareness
R 15 000
Utilize this 20-minute session to showcase your brand, creating awareness about your products and services while engaging the attendees. Your brand will be promoted in both pre- and post-conference materials, as well as through branding at the conference.
Registration
R 25 000
This highly visible branding opportunity allows you to brand the lanyards and name badges with your logo, which delegates will wear throughout the conference. Strategically placed staff at the registration desk and conference entrance ensures effective introduction and networking with arriving guests. You may also choose to include registration bags or other handouts at the table.
Sponsor a Speaker
R 20 000
Aligning your brand with memorable keynote speakers enhances the success of the event and provides valuable visibility. This prominent sponsorship reinforces your support of the business travel industry and connects your brand to GBTA as a leading industry thought leader. The speaker and content must align with the conference theme and are subject to board approval. If sourced from a speaker bureau, the price will depend on the quoted fees.
Sponsor a Session
R 15 000
Our audience finds significant value in industry-related sessions. Hearing from key decision-makers about new developments and current challenges is both relevant and informative. The program for Conference 2025 will include panel discussions, and sponsors will have the opportunity to host and participate in these forums.
Refreshment Break
R 12 500
Networking often occurs during refreshment breaks. These opportunities will be supported by time for a sponsor’s message either before or after the respective break.
Visibility Video
R 10 000
A 3-minute video designed to create brand awareness. The video will be broadcast at a suitable time to maximize impact.
Networking and Awards Dinner
R 45 000
Dinner for 100 attendees, including wine and soft drinks. These evenings provide an informal setting to address the audience, and sponsors will have the opportunity to give a brief speech. Entertainment options can be added at an extra cost.
Sponsor a
Lunch
R 30 000
Promote your brand at this networking lunch. Sponsors will have the opportunity to address delegates before lunch, and promotional materials will be placed on delegate tables afterward.
Table
Drop
R 4 500
Place your promotional gift on the delegates’ tables after a break.
We are excited about the possibility of partnering with your organization to advance our shared goals of education, sustainability, and environmental awareness within the travel industry. Together, we can create a more sustainable future for business travel.
We look forward to discussing this opportunity further and exploring how we can work together to achieve success.
In order for us to deeply engage with this community the GBTA SA has to deliver content driven initiatives. This has the potential to attract the greater community and bring them to our platforms which in turn, attracts our partner community.
The better content we provide, the greater numbers we will attract and with those numbers our sponsors will see the value.
A significant sponsorship budget affords us the opportunity to source better content which attracts our community.
This momentum will sustain our purpose.
Collaborate
- Brand exposure on the GBTA SA website, blog, social media platforms using Opinion Leader topics that drive the sponsors sector
- Featuring the brand on the Conversations That Count virtual meeting platform
- Speaker opportunities at engagement platforms
- Development of key staff members by attending the GBTA SA training initiatives
- Inviting and sponsoring your customers at key events or training initiatives
Communicate
- Direct Mail opportunities to over 1800 travel professionals
- In-person and networking occasions to position the brand in the face of a targeted and focused collection of industry decision makers
- Creating bespoke training programs for your staff and customers
Connect
- Building long-term and valuable relationships with the GBTA SA Members
- Reinforcing those relationships through frequent interactions at events.
- Developing strong and lasting bonds at the in-person social events
- In-person contact with Members
- Solidify relationships within government and corporate sector
Strategic Partner
SmartProcurement has a nine-year history as an online communications and media channel, which focuses on the niche segment of Procurement and Supply Management (P&SM) for over 2 500 departments and 15 000 personnel active in the national supply chains of medium to large organisations in the private and public sectors.
Sponsors
Gold Sponsors
Silver Sponsors
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